Hello you, I’m Johan.

A few years ago I read Jay-Z’s autobiography Decoded. At the time, I was constantly pondering where the hell I should go in life. Shure, the book was filled with juicy stories, but what really caught my attention was the release of it. Pages were printed and put in spaces relevant to the content, like on a pool table, old-school and new advertising were mixed and reading became an interactive scavenger hunt in the digital.

I realized if I could get close to doing such insightful and memorable work, that would be a damn good life. So I decided to pursue a career of writing down ideas for money.

(if this didn't please you, look how pleased I am picking sour oranges)