DIABETES STORIES

(real brief)

The diabetes company BD wanted to promote their new app designed for people with type-2 diabetes. The challenge was to reach people who recently had to change their way of life, but we all know the hassle of trying to teach old dogs new tricks.

With the insight that lack of information and feeling of shame were reasons to why many had problems managing their disease, we needed to communicate some trust and limitless guidance.

It became a print campaign in the outdoors bringing attention to real life experiences, showing how BD offers that helping hand. One download away.