When the Energy Runs out

(real brief and campaign)

The day after New Year’s Eve is a time when you’re fragile, have cravings, but lack the energy to do something about it. That’s why the restaurant chain Eatery wanted to reach out to locals in Stockholm and offer Neapolitan pizzas right to your doorstep. Realizing that pizza from Naples hasn’t been an exotic thing for years, Eatery instead decided to remind people how they exists for the moments when you need it the most.

It became the concept “When the energy runs out”- a social media campaign spoofing classic Swedish pop culture. Nothing new, just damn good pizza when you need it the most.

The impact? Eatery dubbled their sales compared to last year.