THE “NO HANGOVER” EXPERIMENT

(spec brief)

One afternoon, a bunch of beer enthusiasts discussed the issue of managing responsibilities the day after a busy night out. That’s why they created KOMPIS, a beer with added amino acids which reduces the effects of a hangover. The problem was that they were better at brewing than marketing.

Realizing the struggles for a small brewery to get into Systembolaget, and on top of that making your product known, the idea was to rather make it a conversation starter at events and in restaurants.

It became a concept film showcasing the product in the “most scientific experiment ever”.