Get revived
(spec brief)
When winter arrives in the Nordics a time of darkness begins. In Stockholm 2020, the amount of sun hours was measured to twenty minutes in December – leading to grumpy faces, low energy levels and isolation from others. Coca Cola, whose sales in Sweden decline during this season, decided to spread some light in the dark.
Therefore, Coca Cola released Coke Revive- a limited edition series packed with vitamin D. To launch the product, Coca Cola created a campaign to show how the dark actually could be the best time to stay connected.
During a period of time, Coke teamed up with Luger and planted QR-codes on the cans. But there was one twist: they only became visible in the dark.
When scanning, the audience was led to a website and given exclusive access to upcoming music concerts around town.
Energized and having seen the hottest artist out there, we brought people together and shined some sunlight when light didn’t exist.
